Developer
The whole unit mix as one series, ready for the start of pre-sales. Most of our work is this.
Series of images and video
For residential developers
Faster pre-sales, because buyers finally see what they are buying.
We produce a separate visual and walkthrough video for every apartment, from the drawings you already have. In three seconds a buyer understands the floor plan they would otherwise scroll past. No site work, no show flat, no waiting for the shell to be finished.
The first apartment image is free, made from your own drawing.
9 finished visuals
real work you can look at, not a stock catalogue
DWG · DXF · IFC · PDF · PNG
what we can work from, with no new survey
Image and video
from the same model, so they match
Walls come from the drawingthe model does not invent them
Construction background
the visuals are made by people who also build residential schemes
12 apartment visuals
finished work, from one scheme's unit mix
Szeged, Hungary
produced in house, no outside studio and no time difference
1 working day
our committed response time on a quote request
This becomes that
Drag the slider
On the left the construction drawing, on the right the visual made from it. Same apartment, same scale. Walls, partitions, doors, windows and room boundaries come from the drawing; furniture, materials and light are added on top.
Construction drawing
Dollhouse visual
↔
Both layers sit on the same canvas at the same scale, so the drawing lines fall on the walls of the visual.
- Living room16.01 m²
- Bedroom10.90 m²
- Kitchen5.46 m²
- Dining3.81 m²
- Hall5.38 m²
- Bathroom5.30 m²
- WC1.76 m²
- Loggia5.26 m²
The room areas come from the construction drawing of the apartment shown in the slider. They are not estimates.
Buyers cannot read a floor plan. They are not going to learn.
The dimensioned drawing is right there in the listing, and the buyer still scrolls past. Not because they dislike the apartment, but because they cannot see it: where the sofa goes, which way the bedroom faces, how big the kitchen really is. Your sales agent explains this to every single enquiry, one at a time. On a dollhouse visual it takes three seconds.
Free test image
Send one floor plan and see what comes out of it
We produce the first apartment image free, from your own drawing. No contract, no deposit. If you do not like it, that is where it ends.
- Within one working day we tell you whether the drawing is usable
- You look at the finished image and decide whether we carry on
- Your drawing stays confidential and is not passed to third parties
Three steps, one minute
We are not asking for more than this. The details can wait until you have seen the image.
What you get
Three deliverables from one drawing
You hand over the drawing once. Everything after that is produced from the same geometry, so nothing contradicts anything else.
Dollhouse visual
One apartment as an open 3D section from above, fully furnished. This is what goes into the listing, the website and the sales presentation.
- Dimensionally accurate walls from the drawing
- A background-free version for any surface
- A uniform tile version for your website grid
Walkthrough video
The same apartment in a slow rotation. It works where a still image is no longer enough: in feeds, in paid ads, in newsletters.
- Portrait and landscape cut at the same time
- Caption and logo in your own brand
- Readable with the sound off
Every apartment, as one series
Not one nice picture of the show flat, but one image of every unit. That way the buyer can compare, and the decision is about the apartment, not about image quality.
- Identical light and tone across the series
- Identical tile size for the website
- Extendable when a new phase starts
How it works
Four steps, and none of them is your time
No photographer, no survey, no waiting for the building. The drawing your architect already has is enough.
You hand over the drawing
DWG, DXF or IFC is simplest, but we also work from PDF and PNG drawings.
We isolate the apartment
We cut the unit out of the floor plate along its own outline and open the door and window reveals as drawn.
We furnish and light it
Furniture, textiles, flooring, light. This is where it is decided whether the buyer sees a warm home or a cold model.
We align it into a series
Shared tone, shared background, identical tile size. This step does not touch the geometry.
Work
This is what a series looks like
Nine apartments from the same scheme. Light and tone are measured to be identical: the spread in brightness is 0.2 steps and in warmth 0.2. Side by side you cannot tell they were produced separately.
Decision support
What the other two routes can and cannot do
There are three ways to show a buyer an apartment. They are not the same, and they are not available at the same time.
| Criterion | Dollhouse production | Visualisation studio | Show flat |
|---|---|---|---|
| When it is available | As soon as the drawing arrives | After briefing, over several rounds | Only once the shell is built |
| How many units it covers | All of them, one by one | A few selected types | One |
| Can the buyer compare | Yes, identical light and tone | Varies | No |
| Carrying a design change | Out of the same model | Another round | Physical rebuild |
| Site work | None | None | Full fit-out |
The table compares the nature of the three routes, not the offers of specific suppliers. It contains no prices because the cost of the other two routes varies by orders of magnitude from scheme to scheme.
Who we work for
Not only residential schemes
Estate agency
One apartment at a time, for a listing. We work from the seller's drawing, so nobody has to go out and photograph.
One unit, quickly
Architect
For client presentations and planning committees, from your own drawing. The geometry stays yours; we only make it visible.
Presentation material
Frequently asked
Worth clearing up in advance
What does it cost?
You pay per apartment. There is no project set-up fee and no hourly rate. The price per unit depends on how many apartments there are and what format the drawing is in, so we do not publish a list price: you put the scope together in the calculator and get a concrete quote within one working day. The first apartment image is free, so you see the quality before you pay.
How long does it take?
We reply to a quote request within one working day. We give the production deadline once we have seen the drawing, because it depends on the number of apartments and on whether we start from DWG, DXF or IFC, or from a PDF or PNG drawing. We only put a deadline in writing if we can keep it.
What if I do not like it?
The first apartment image is free. If you do not like it, that is where it ends, and the image is still yours. An ordered series includes two revision rounds per apartment, and revisions come out of the same model, so the work does not start over.
What drawings can you work from?
DWG, DXF and IFC are the simplest, because the geometry can be read directly. We also work from PDF and PNG drawings: in that case we straighten and scale the drawing first, so that the walls land at true scale. That is one extra step, not an obstacle.
How accurate is the image?
Walls, partitions, doors, windows and room boundaries come from the drawing, so they are dimensionally accurate. Furniture, flooring and colours are illustrative, and we say so on the image.
Who owns the image?
Full usage rights belong to the client, on every digital channel, with no time limit. Source files are handed over under a separate agreement.
What happens if the design changes?
The model is built from the drawing, so a change does not mean a new project. We remake the affected apartments, the rest stay as they are, and the series stays consistent.
Can you do mezzanine or two-storey apartments?
Yes. For a mezzanine apartment the image is composed from a section through two levels. That is more involved, so it takes longer. We give the exact time once we have seen the drawing.
We start with one apartment, not with a contract.
See what comes out of your own drawing, and then decide whether you want it for the whole unit mix.